English paper Essay Example | Topics and Well Written Essays - 750 words

English paper - Essay Example She has little brown eyes with curly dark eyelashes. She is smiling wide with glittery white teeth. Queen Latifah is also wearing a pair of gold round earrings on her ears. To make it more attractive, the words† Covergirl† runs across her forehead in bold green letters. In the right hand corner, the words Queen Latifah are written in green letters below. The photo is small from the head to the shoulders just sufficient for the people to see the Covergirl products. Queen Latifah’s clothes and the Covergirl product appear to be of the same color, olive green. She has her hair in a long ponytail. The advertisement succeeds in using logos, ethos and pathos to lure the viewers in buying the products. The first tactic is using logos to make the viewer think about the Covergirl products. Covergirl say that their products are tailored for women of all types of skins and all ethnic backgrounds. The ad claims that the product they are promoting, Covergirl mascara is fade proof, waterproof and ignore-proof. They claim the product has been in existence for a long time and is continually growing and maturing diversely. They say the product is faseproof to mean that the product will remain on the skin no matter how long it is worn in a day. It also weathers sweat and tears. The waterproof quality is meant to lure those who would want the makeup to remain even after rain or a swim session. When they say ignore-proof, they mean that the product will leave your skin looking beautiful like that of Queen Latifah. They have ensured to catch all the aspects of what of what people look for in mascara. The buyers have been guaranteed that the mascara will not fade, wash away or not grab attention . Another appeal that they have employed to lure the buyers is ethos. The ad has featured one of the most popular people in actresses. She must be a big mover of the company’s products. Covergirl wants the customer to have the idea that

Tiffany and Co Essay Example | Topics and Well Written Essays - 250 words

Tiffany and Co - Essay Example Tiffany and Co. is a luxury and jewelry retailer. In the world of business, there are three types of goods in relation to the consumers’ income. There are inferior, normal, and luxury goods. To understand the nature of the markup of the prices of the products, it is imperative to have knowledge of the inherent patterns between different types of goods and consumer behavior. As such, Tiffany and Co. is justified to charge high prices for the products. The reason behind this lies on the classification of luxury goods. Such goods have an income elasticity demand (YED) greater than 1, as indicated below. Figure 1: The Income Elasticity Demand for Tiffany and Co. Products (BOONE, 47) The graph above illustrates the behavior of luxury goods in relation to consumer behavior. As the consumers’ income increases, demand for the product increases; hence, a justification to the markup of the prices of Tiffany and Co. Additionally, Tiffany and Co. acknowledges customer service as a product. The nature of customer service matches the money spend on the luxury products. The positive correlation between the markup of the prices and the customer service explains the nature of the goods. Luxury products are not similar to basic products whereby there is need to create product awareness; hence, a perfect competition. For luxury products, there exists product knowledge for the consumers, and the products are more of a want than a need. The markup of the prices is justified because the target market is defined by their ability to utilize such products.

Starbucks for or Against the War in Iraq Essay Example for Free

Starbucks for or Against the War in Iraq Essay Although it is unclear as to whether or not Starbucks ever actually refused to donate coffee to US troops fighting overseas or not, if they did it was not because â€Å"they don’t support the war or anyone in it† as the original message sent out by Sgt. Howard C. Wright claims. The Starbucks company policy regarding donations has strict guidelines regarding beneficiaries that must fall under their definition of a â€Å"public charity,† which the Military does not. Also, according to the Starbucks website, the company has not at any time taken a stand for or against the Iraq War; although they have stated that they support the men and women fighting for their country in the United States Military and the British Royal Marines. United States Marine Sgt. Howard C. Wright, who wrote the original email sent out in May of 2004, sent out another email approximately 5 months later recanting his previous statement and apologizing. The original email was sent out by Sgt. Howard C. Wright of the United States Marines after hearing by word of mouth that Starbucks did not support the war or the people fighting it. Sgt. Wright, it seems, sent the email out after hearing the story from a friend, who heard it from a friend, and then speaking to the Marine who had supposedly contacted Starbucks before first doing any research into the matter. Sgt. Wright has since received many copies of Starbucks’ policy regarding the issue to help and resolve any misconceptions there may have been. In typical rumor fashion, neither party is able to supply a copy of the original request sent by Sgt. Wright’s fellow Marine, nor a copy of the response to the request sent out by Starbucks. Since there is no written proof that this truly ever happened many have dismissed the allegation as being false and moved on. Although Starbucks made sure to post an article on the company website in January of 2005, and then update it in May of 2012, denying the allegations and confirming the fact that employees are able, and do in fact, send their weekly free coffee to the troops, bad press always travels faster and farther than good press. This leads into the fact that there are going to be people that will continue to boycott Starbucks based on the original rumor simply because they will not believe the subsequent email sent out by Sgt. Wright recanting his original statement. Even though Starbucks has a strict policy on the donation of goods only to â€Å"public charities† I believe it would be in their best interest to donate coffee to the United States Military and do it on a large enough scale to get media attention. This may put quite a dent into their earnings for the year but in turn would create a plethora of new customers because people support businesses that support our troops. January 11, 2005 and May 2012. Starbucks Support of the Troops/Military [Updated May 2012]. Retrieved February 25th, 2013. URL: http://news.starbucks.com/about+starbucks/myths+facts/militarydonations.htm August 8, 2004 and February 10, 2013. G. I. Joe. Retrieved February 25, 2013. URL: http://www.snopes.com/politics/military/starbucks.asp

Barratt Development Account Information Analysis

Barratt Development Account Information Analysis Assessing the role of accounting information and accounting information system at Barratt Development Abstract Accounting information and accounting information systems (AIS) in todays information age play critical roles in facilitating decision-makers with accurate financial status of the organization and activities to pursue strategic objectives. Accountants, who are the disseminators of accounting information, need to ensure that the information provided to decision-makers such as managers, executives and board of directors is up-to-date to achieve organizational objectives, monitor performance and/or amend strategic objectives when needed. Sometimes accounting information is not as useful and even impacts negatively on the users. This is due to a host of issues that plague accounting information and its systems including authenticity, integrity and quality of the information generated. For these reasons, companies have to develop and maintain accounting information systems congruent with their business objectives to ensure usefulness, integrity and transparency to avoid ethical, legal and business conflicts. In the following evaluation, the researcher shall demonstrate the role of accounting information and accounting information system at Barratt Development Plc, with special emphasis on how the implementation of computerized accounting information systems affects issues of quality, integrity and reliability. Barratt Development Overview Barratt is one of the UKs largest homebuilders. Founded in 1958, the company today has an extended growing network of divisions spread throughout the UK. The breadth and scope of Barratt’s organizational structure can be measured by the number of resources and other pioneering projects development it serves to the communities. The company boasts market share with specialization in creating high quality, value for money homes for sale, rent and shared ownership, often in partnership with local authorities, housing associations and others (Official Website 2007). The majority, that is 80%, of the projects, are based on brown field recycled land. This commitment towards sustainable development has been congruent with the Governments future plan in sustainable development and innovation in homebuilding and construction (Official Website 2007). Even though the company has been founded since four decades, it is growing at an unprecedented speed. Since its listing in the London Stock Exchange in 1968, Barratt Development Plc has achieved high turnover. For the year 2006, the company has had a group turnover of  £2,431m. With 33 operating divisions throughout the country to serve all sectors of the market, Barratt is considered one of the most powerful groups of builders in planning and developing of the countrys housing sector (Official Website 2007). According to its executives, Barratts success lies in its geographical spread and extensive product range. The company has always ensured that sales of its homes and buildings are congruent with the average market place to appeal to a variety of buyers, yet maintains quality throughout the project. In addition, Barratt does not believe in remaining stagnant and following other players. Instead, part of its success lies in its ability to grow through innovation, and using green technologies effectively to develop projects that cost less, have more valuable benefits to the customer and environment, as well as customized to the end users preferences. Problems such as energy efficiency, health and safety, and regeneration are taken into consideration seriously (Annual Report 2006). With a strong team of specialists on its hand, Barratts management is confident in its performance and in creating value for its shareholders and stakeholders. Role of Accounting Information and AIS at Barratt Development The emergence of the digital economy and globalization has precipitated the concept of organizational systems for managing knowledge and information. In the financial context, digitized information reporting has become a link between the different units of the organization. It is through this network of information that organizations are able to utilize information in individualized management. Accounting information systems are enablers of information provision to synthesize financial information such as reports for non-standard managerial decisions. The AIS has come to be the managers knowledge through which the organization deploys knowledge for various purposes in decision frameworks (Bhimani 2003). Thus, AIS can be defined as a subsystem of the organizations information system in which quantitative data are processed to provide information for individuals or group of people with similar information needs, to use in understanding organizational activities and support decision-mak ing. Accounting information refers to processed data converted into information for the purpose of decision-making (OpenLearning ). This ideology can be exemplified by studying Barratt Development and its AIS. Accounting information at Barratt serves various groups of individuals and mainly those who are in direct relation with the business. From the top of the decision tree, the board of directors who need to direct and control the organization are the principal users of accounting information. Accounting information is used to study the trend in revenues, pre-tax profit, losses, group activities, cash flow, return on capital employed, forward order book, land, net assets, interest rates, selling price, volume of business, product sale and earnings per share to estimate the status of the business. They base their assessment on future plans, the types of project they will focus on, the kind of resources they plan to employ, and the kind of risks involved in the business (Annual Report 2006). Apart from the board of directors, accounting information provides valuable information for monitoring purposes for external groups of individuals such as the auditing committee. They study the integrity of the financial statements to objectively evaluate its relation with the organizational performance. They are also responsible for studying the financial management and reporting system to ensure that accounting procedures, system of control and processes are congruent with standards prescribed by the regulators (Annual Report 2006). The accounting information also provides useful status of the kind of credit transactions that have taken place with suppliers, the terms for repayment and how much debt the company is in without risking the companys integrity. After the Board of Directors, the auditors, and the creditors, the executives and managers are the ones who make use of the accounting information. They utilize make use of accounting information for assessing operational performance and how to improve it through strategic plans. Accounting information provides insight pertaining to the gaps or problems inherent in the skills, resources, and financial constrains that hinder the maximization of efficiency of resources to achieve organizational objectives and targets (Annual Report 2006). External users of accounting information also include the shareholders and speculators who are keen on studying the performance of the company from time to time to safeguard their interests. Information pertaining to earnings per share, share pricing, profitability, rates of returns and announcement of new shares being floated are all useful for shareholders to make investment decisions. Apart from the above-mentioned core decision-makers, accounting information is also used at the operational level for information like salaries, benefits, bonuses, pension benefits, as well as ensuring that divisional leaders are able to gauge the status of inventory, receivables, cash flow activities, assets, land, payables and taxes etc. which will impact on the overall status of the projects. The accounting information that these individuals utilize is processed by an accounting information system, which generates information from daily transactions such as sale receipts, invoices, payment slips, taxation forms, salary slips, suppliers transactional slips, and trade receivables etc. The AIS comprises of sub-sub systems set up based on accounting standards such as inventory system, supply chain system, sales proceeds systems, human resource system, and capital investment systems. The AIS is also formed based on various internal transactions recorded in these systems. Hence, the AIS at Barratt Development is based on both internal and external accounting information processing. Accounting Information Strategy at Barratt Development Although AIS has been in existence in organizations since the invention of accounting, today it is interpreted synonymously with the computerization of accounting function. The fundamental purpose of AIS is to collect, record and process data from activities related to the organizations (Stefanou 2006). The resultant information has implications in maintenance, decision and communication by internal and external stakeholders, depending on the extent of the impact of environmental factors, social factors, technological factors and organizational factors. According to Stefanou (2006), accounting information and AIS are critical for organizations to respond to highly competitive and dynamic business environments that often alter production processes and organizational structures. For this purpose, information systems such as AIS play an important role in facilitating change management and allow cross-functional requirements. At Barratt, the company has engaged Weber Shandwick Square Mile as the financial PR advisors to develop a communication framework especially designed for providing information to its shareholders and stakeholders at all times. However, this step towards transparency is limited by the companys policy not to divulge sensitive financial information to the public without the expressed approval of the Company Secretary. The company believes that this strategy helps it to ensure that key accounting information is only communicated to those genuinely concerned such as investors, private shareholders and analysts (Annual Report 2006). Barratts AIS is based on the International Financial Reporting Standards, complies with the Companies Act of 1985 and uses the generally accepted accounting principles. Under GAAP, the company also has to include estimates and assumptions that affect the companys overall financial performance, especially on assets and liabilities, while reporting of revenues and expenses. Accounting information is based on the managements interpretation of amount, activities, actions and actual/estimates and their impact on the performance of the company. For this purpose, Barratt takes into account of results/estimates from holding companies, as well as its subsidiaries, to be included in it financial statements to record revenue, expenditures, assets, liabilities, and cash flows. For example, when considering cost estimation, the company includes materials, labour and overheads of work in progress. Similarly, when considering property, plant and equipment, the company includes deferred purchase cre dit terms and costs, less depreciation of the assets (Annual Report 2006). Developing and managing accounting information is critical for inter and intra organizational information dissemination. Accurate information is required for decision support throughout the organization, as well as to ensure that the quality of information supports efficiency of operational activities. By using the GAAP principles, the companys decision-makers are able to negotiate and manage costs for determining cost price, selling price and service price of its products in the market. It is also critical for the decision-makers at the divisional level to gauge the financial implications of the project undertaken and, hence, determine its value to the overall organizational strategy. In smaller companies, it is easier to emphasize on control mechanisms such as cash, monitoring performance and maintaining relationships with external entities (Collis and Jarvis 2002). However, in an organization such as Barra tt, where holding companies, subsidiaries, supply chain and such external value chain units are connected with the companys operations, accounting estimates, though give a rough picture of the financial status, do not really provide correct financial status (Ramos 2004). Furthermore, due to the changing business environment and trend, traditional notions of control systems no longer prove effective in understanding and controlling factors that affect organizations. Bhimani (2003) is of the view that management operational strategies nowadays require a balance of all units within the organizational framework linked by an effective communication network, which emphasize on information and knowledge transfer. Any information system must facilitate information for monitoring and evaluation of the knowledge. Boland (1999) too is of the view that information systems such as the AIS must be present in the organization to create reports, support report regeneration, support decision systems, smoothen workflow and provide enquiry function. Therefore, the AIS should represent the organizational control system (Stuerke 2005). To begin with, Barratt maintains an effective financial information system that provides relevant and up-to-date information pertaining t o the organization for the purpose of maintaining investment relations. One cannot deny the fact that information pertaining to earnings forecasts, capital returns, announcements, financial performance and the like are easily available at the click of a button at Barratts investor relations web site. The purpose of this web site is to smooth the workflow of the investors, traders and analysts so that they engage in trading Barratts shares and securities (Barratt Official Website 2007). Likewise, one observes that Barratt has used its financial information system to effectively direct and control its corporate governance through which it sets standards and values for maintaining its relationship with shareholders, customers, staff, suppliers, contractors and stakeholders. It is through its corporate governance strategy that the company is able to develop an operational plan, budget, financial statements, decide on projects, conduct acquisition and disposal of units, as well as monitor business performance, set internal control for risk management and ensure transparency is existent throughout the organization (Annual Report 2006). An effective information system is dependent on a regulatory body. It is this body that monitors and evaluates the efficacy of the implementation of policies and strategies. Maintaining an information system with sensitive information, such as financial data, is useless if there are no regular checks and balances. In a financial context, this is usually carried out by the auditors. Congruent to the breadth and size of the company, Barratt has two groups of auditors internal and external. The Audit Committee (internal) comprises of executive directors with financial experience who are responsible for monitoring the effectiveness of the audit process, financial management and reporting systems, as well as ensuring the integrity and effectiveness of its accounting processes. The internal control systems are reviewed regularly to monitor potential risks or discrepancies in the audit function. An external auditing company, PricewaterhouseCoopers LLC has been engaged to authenticate the v alidity of the internal audit committees reports (Annual Report 2006). This approach is not new in terms of companys evaluation and monitoring. Apart from the auditing committee, Barratts Directors are also responsible for safeguarding the companys assets by monitoring for fraud and irregularities in its financial system and operations. Their task is governed by an internal control and risk management system. Although, this system may seem effective in defining risk control operations and reportage, nevertheless it is usually limited by the authority of the same directors who report, evaluate and audit the financial information disseminated at interim and annual meetings. The directors are a select group who are made responsible for the transparency of the whole companys accounting system. For example, when considering issues of land viability for acquisition, work in progress, and sub-contractor payments etc., the executive directors are dependent on the input system, which is controlled at the divisional level. Accounting of purchases, sales, and acquisitions is authenticated by the divisional heads, while the executive di rectors are dependent on these divisional units for authentication of their own reportage. Consequently, the researcher is of the view that the system only provides reasonable assurance. The risk of fraudulent activities cannot be really assured at all levels as the checks and balances are limited to the top executives only. Conclusion From the above discussion, one understands that although the digital economy has substantially revolutionized accounting information systems, it is essentially based on the same framework. Traditional accounting values such as integrity, authenticity and quality of information for the purpose of decision-making critically have remained the same. All processes in recording and processing accounting data for generating information serve the purpose of accountability and authentication of the factors of production, work in progress and performance of the firm. What has changed is the significance of the AIS as the intra and inter communication framework for stakeholders and shareholders. This is evident from the above study of Barratt Development, one of UKs top house-builder companies. Barratt, based on its operational infrastructure, has developed a complex financial information system governed by policies, procedures and disciplines for governing it. Its management has appointed top decision-makers (its directors) as gatekeepers for monitoring, evaluating and safekeeping of financial information. It has adopted standardized accounting principles for reportage and accountability so as to facilitate its shareholders and stakeholders with easy-to-access accounting information for making decisions that affect the company. Nevertheless, if one analyzes this accounting system, it is filled with gaps, which may compromise the integrity and quality of information provided to its users. Consequently, the researcher is of the view that AIS cannot guarantee authenticity, quality and integrity of information, regardless of the kind of system adopted. What is needed is a check and balance system integrated, congruent with the AIS, at all levels of the organization to ensure independent authentication of information and knowledge management. Bibliography Barratt Official Website. Company Profile. Online accessed on 20 January 2007 from: http://www.barratt-investor-relations.co.uk/corporateoverview/companyprofile.aspx Barratt Report and Accounts 2006. Bhimani, A. (2003) Management Accounting in the Digital Economy. Oxford University Press: Oxford. Boland, R. J. (1999) Accounting as a Representational Craft Lessons for Research on Information Systems in Rethinking Management Information Systems: An Interdisciplinary Perspective, Currie, W. and Galliers, B. (eds) Oxford University Press: Oxford. pp. 229 Collis, J. and Jarvis, R. (2002) Financial Information and the Management of Small Private Companies. Journal of Small Business and Enterprise Development, Vol. 9, No. 2 pp.100-110 Ramos, M. M. (2004) Interaction between management accounting and supply chain management. Supply Chain Management: An International Journal. Vol.9, No. 2, pp.134-138 Stuerke, P. S. (2005) Financial analysts as users of accounting information. International Journal of Managerial Finance Vol. 1 No. 1, pp. 8-24 Barratt Report and Accounts 2006. Barratt Official Website. Company Profile. Online accessed on 20 January 2007 from: http://www.barratt-investor-relations.co.uk/corporateoverview/companyprofile.aspx Bhimani, A. (2003) Management Accounting in the Digital Economy. Oxford University Press: Oxford. Boland, R. J. (1999) Accounting as a Representational Craft Lessons for Research on Information Systems in Rethinking Management Information Systems: An Interdisciplinary Perspective, Currie, W. and Galliers, B. (eds) Oxford University Press: Oxford. pp. 229 Ramos, M. M. (2004) Interaction between management accounting and supply chain management. Supply Chain Management: An International Journal. Vol.9, No. 2, pp.134-138 Collis, J. and Jarvis, R. (2002) Financial Information and the Management of Small Private Companies. Journal of Small Business and Enterprise Development, Vol. 9, No. 2 pp.100-110 Stuerke, P. S. (2005) Financial analysts as users of accounting information. International Journal of Managerial Finance Vol. 1 No. 1, pp. 8-24

The Atom :: essays research papers fc

The Atom In the spring of 1897 J.J. Thomson demonstrated that the beam of glowing matter in a cathode-ray tube was not made of light waves, as "the almost unanimous opinion of German physicists" held. Rather, cathode rays were negatively charged particles boiling off the negative cathode and attracted to the positive anode. These particles could be deflected by an electric field and bent into curved paths by a magnetic field. They were much lighter than hydrogen atoms and were identical "what ever the gas through which the discharge passes" if gas was introduced into the tube. Since they were lighter than the lightest known kind of matter and identical regardless of the kind of matter they were born from, it followed that they must be some basic constituent part of matter, and if they were a part, then there must be a whole. The real, physical electron implied a real, physical atom: the particulate theory of matter was therefore justified for the first time convincingly by physical experiment. They sang success at the annual Cavendish dinner. Armed with the electron, and knowing from other experiment that what was left when electrons were stripped away from an atom was much more massive remainder that was positively charged, Thomson went on in the next decade to develop a model of the atom that came to be called the "plum pudding" model. The Thomson atom, "a number of negatively electrified corpuscles enclosed in a sphere of uniform positive electrification" like raisins in a pudding, was a hybrid: particulate electrons and diffuse remainder. It served the useful purpose of demonstrating mathematically that electrons could be arranged in a stable configurations within an atom and that the mathematically stable arrangements could account for the similarities and regularities among chemical elements that the periodic table of the elements displays. It was becoming clear that the electrons were responsible for chemical affinities between elements, that chemistry was ultimately electrical. Thomson just missed discovering X rays in 1884. He was not so unlucky in legend as the Oxford physicist Frederick Smith, who found that photographic plates kept near a cathode-ray tube were liable to be fogged and merely told his assistant to move them to another place. Thomson noticed that glass tubing held "at a distance of some feet from the discharge-tube" fluoresced just as the wall of the tube itself did when bombarded with cathode rays, but he was too intent on studying the rays themselves to purse the cause. Rontgen isolated the effect by covering his cathode-ray tube with black paper. When a nearby screen of florescent material still glowed he realized that whatever was causing the

Geico Advertising Appeals Essay

Out of the many appeals that companies use to advertise their product or service, the need to achieve is one of the most commonly seen. In our highly competitive society, everybody is trying to get ahead. Everybody is looking for that little advantage that will push them forward. The appeal of achievement correlates with success and winning, ideas that represent the outcomes of hard work on which people like to pride themselves. In many of their ads, Geico likes to tap into our competitive nature by offering us incentives, such as saving time and money, which speak specifically to our consumer culture. Such a tactic proves to be effective because for the most part, consumers in our ambitious society like to be frugal and fiscally responsible. Nobody wants to spend an extra dime if they do not have to. Simultaneously, customers do not want to spend all day looking for the perfect insurance. Read more: The woman I admire the most essay They know that time is a finite resource and it must be spent wisely. In order to persuade customer’s into buying their insurance, Geico effectively utilizes the achievement appeal because it resonates with their goals of saving time and money. In most of Geico’s commercials, they are able to address their audiences need to achieve with a simple slogan: â€Å"15 minutes could save you 15 percent or more on your car insurance.† This message that sells their customer’s on their service, however, is not seen until the end of the commercial. For most of the commercial the time is spent entertaining the audience in a humorous way. Take for example the viral â€Å"Hump Day† commercial. Throughout the ad, a camel who can talk walks through an office building asking and bugging the workers about â€Å"What day is it?† Since he is a camel with a ‘humped’ or arched back, the advertisers suggest that that the camel is referring to ‘Hump Day’ or in other words, Wednesday. This is followed up by two men who are playing the guitar with each other. In an attempt to illustrate the point of the commercial, one of them asks the other â€Å"how happy are people who switch their car insurance to Geico?† which is then followed up by â€Å"happier than a camel on ‘Hump Day.† Although the appeal of humor is meant to grab the attention of the target audience, their main reason for choosing to use Geico’s service is the feeling of achievement that they derive. In Jib Fowles’ essay â€Å"Advertising’s Fifteen Basic Appeals† he cites ‘the need to achieve’ as one of the 15 strategies which enable advertisers to reach their audience. For most consumers, the market place is seen as a competitive territory where whomever comes out having spent the least amount of money is the victor. Thus, Geico effectively advertises its service by highlighting the opportunity to â€Å"save 15 percent or more on your car insurance† by switching to Geico. Not only do they illustrate the money that can be saved, but also the time. Along with the ’15 percent’ that can be saved, Geico also mentions that this can be done in ’15 minutes;’ a relatively short amount of time . As a consequence, Geico puts their consumers in a win-win situation because â€Å"the person who manages to buy something at fifty percent off is seizing an opportunity and coming out ahead of others† while they enable them to do it in an efficient manner (Fowles). Geico’s use of the ‘need to achieve’ appeal is characterized as the most reasonable way to solicit their service as it takes nothing away from their customer, while it gives them everything in return; they don’t have anything to lose. However, humor, which Fowles labels as a stylistic feature, is most prominent in order to incite the interest of car owners. This commercial, in particular, is known for its comedic success. The ridiculous camel has become a viral sensation as it is now considered amusing to yell out â€Å"Hump Day† on a Wednesday. In fact, the commercial has over 16 million views on Youtube. Ultimately, Geico does a great job of exposing its overall message about achievement sense the build up to their trademark slogan is so appealing in itself. If 16 million people know about a camel yelling â€Å"hump day,† then 16 million people know about the time and money that can be saved by using Geico’s insurance. Jibs’ appeal of achievement is one that correlates completely with our society. We constantly strive to compete and win while we admire those who reach the pentacle of their field or profession; even if it is about something as minimal as saving money . Geico, in particular, gives people the incentive to achieve by offering people them the opportunity to save their time and money, and they respond accordingly. However, it is not the promise of ‘getting ahead’ alone that attracts their target audience; humor, is a fundamental component that is used to grab and keep the customer’s attention. Apparently, Geico does this better than anyone. What better way is there of holding a car owner’s attention then by having an obnoxious, talking camel yell â€Å"Hump Day!†? That was a rhetorical question; there is not a better way. Geico is just the best.